Rihanna curses at CBS on Twitter for pulling her song from Thursday night NFL pregame coverage.
CBS announced last week that its Thursday night pregame coverage would no longer feature Rihanna’s song “Run This Town” in light of recent NFLcontroversies, namely the Ray Rice and Janay Palmer domestic violence incident.
Then, on Tuesday, Rihanna responded — very frankly — on Twitter, cursing at the network and calling them “sad” for penalizing her for the actions of others. Following the tweets, a CBS spokesperson told Mashable on Tuesday that the network will not be using the Rihanna song in any games going forward. The news was first reported by New York Times' Bill Carter.
“Beginning this Thursday, we will be moving in a different direction with some elements of our Thursday Night Football open,” the spokesperson said. “We will be using our newly created Thursday Night Football theme music to open our game broadcast.” CBS could not yet disclose what the music would be.
Last week’s Thursday night game was between the Baltimore Ravens, Rice’s former team, and the Pittsburgh Steelers. Instead of usual pregame coverage, CBS aired a series of segments and interviews regarding the NFL and Rice fromCBS This Morning anchor Norah O’Donnell.
CBS also pulled a comedy sketch and a Don Cheadle voiceover from its Thursday night lineup — Cheadle’s narration will continue to be used in the upcoming games, CBS tells Mashable.
At the time, CBS Sports chairman Sean McManus told Sports Illustrated that the network was “not overacting,” but rather trying to embrace an appropriate tone for the evening.
"A lot of the production elements we wanted in the show are being eliminated because of time or tone,” McManus said, at the time.
However, questions arose about whether Rihanna’s association with the NFL was severed because of her history as a victim of domestic violence. In 2009, the singer was assaulted by then-boyfriend Chris Brown.
Source: Neka Prahash for Mashable
That makes no sense.